Acquired by Fathom Holdings' subsidiary intelliAgent in March 2021, Naberly's technology now powers a national cloud-based real estate brokerage platform serving agents across the USA and India.
On March 2, 2021, Fathom Holdings Inc. (Nasdaq: FTHM) announced through its subsidiary intelliAgent the completed acquisition of Naberly Solutions — a real estate technology platform.
The acquisition was a strategic move to achieve technology independence for Fathom, enhancing its proprietary intelliAgent platform. Naberly's technology was integrated to improve operational efficiency, reduce costs, and power a national real estate portal for Fathom agents.
Fathom CEO Joshua Harley described the acquisition as key to continuing Fathom's solid agent growth trajectory, while also potentially opening new SaaS revenue streams and generating leads for agents in markets not yet covered by Fathom Realty.
Fathom Holdings Inc. is a national, virtual, full-service real estate brokerage that operates through its subsidiary Fathom Realty, LLC. It leverages proprietary cloud-based software — intelliAgent (now powered by Naberly technology) — to operate as a Platform as a Service (PaaS) for the residential real estate industry.
Fathom is unique in offering real estate professionals 100% commission with small flat-fee transaction costs, support, technology, and training — all powered by best-in-class operational efficiencies. Naberly's technology was a strategic acquisition to strengthen this model.
intelliAgent is Fathom Holdings' proprietary cloud-based brokerage operating system — now enhanced with Naberly's technology. It allows Fathom to offer 100% commission to agents while keeping operational costs low through automation and intelligent workflows.
The Naberly acquisition was specifically designed to give intelliAgent technology independence, reducing reliance on third-party tools and giving Fathom full control over its technology roadmap.
Naberly's technology roots go back to Xpio — a business and technology consulting firm incorporated in Washington state in 2004. Xpio combined great people, innovative technology solutions, and a passion for tackling challenges both large and small.
With offices in Tumwater, WA and Bangalore, India, Xpio built deep expertise in cloud computing, programmable web, and enterprise Microsoft solutions — the foundation that made Naberly's platform possible and eventually attractive to Fathom Holdings.
Before the Fathom acquisition, Xpio's three core competencies formed the technical backbone that became Naberly's platform.
Before becoming Naberly, Xpio served government agencies, public institutions, and transit authorities across Washington state.
Originally established as Xpio Technologies Pvt Ltd in Ganga Nagar, Bangalore, the India office has been the engineering backbone of the platform since Xpio's founding — and continues as Naberly's development hub under Fathom Holdings.
Naberly Solutions was founded in 2015 in Olympia, Washington by Jeff LaCroix and Ravi Kuppala — with the India engineering entity (originally Xpio Technologies, incorporated 2010) directed from Bengaluru.
Jeff co-founded Naberly Solutions in 2015 with a clear mission: give real estate professionals world-class technology to grow their business. As CTO, he led all product and engineering — building the platform from a marketing add-on into a full CRM recognised by Inman News as a top real estate tech product in 2020.
His career spans design engineering, proptech product management and enterprise software, including co-founding Aurigo Software Technologies and founding Spot-on! Real Estate Technologies.
Ravi Kuppala co-founded the India engineering entity of Naberly — originally incorporated as Xpio Technologies Private Limited in Bengaluru on October 20, 2010, later renamed Naberly Technologies Private Limited. As director alongside Jeff LaCroix, Ravi led India engineering operations that powered the Naberly platform.
Ravi built and directed the Bengaluru-based engineering team responsible for Naberly's backend infrastructure — the technology stack that made Naberly attractive to Fathom Holdings.